Craftmanship – alternative to the tourism-based city

Tommaso Tugnoli, BA (Year: 3)

Cuba’s economy in the past decade has been moving towards an ever more tourist-oriented market. This governmental decision has implied that state investment has been mainly concentrated on this sector, and jobs mainly focused on tourist services. This economy based on a service sector has two main consequences on Havana citizens. Firstly, trained and skilled citizens often work as waiters or taxi drivers for economic convenience, giving up the privilege of practice in creative and intellectual work. This economy, which primes intangible profits over tangible results, focuses Havana’s citizens´ work on serving foreigners than acquiring and practicing new skills. Second, the refurbishment of heritage in central areas is primarily for merely recreating past constructions for tourist delight rather than to improve local citizens’ living conditions. This can be perceived in the implementation of the intervention plan for Old Havana by the Office of the Historian. Following these premises, I create a different possibility and vision for the citizens of Habana Vieja from this imposition of the economy. The superimposition of living and working in the polycentric block would allow for personal engagement with one’s craft, shifting the primal focus from the foreign visitor to the citizens' skills and their city.