Consumer spaces have become places with no identity, or relation to time and space further encouraged by the digitization through e-commerce. Through the dissociation, the shopping space is being transformed into a highly controlled and homogenous micro universe in which the consumer is being captivated by branding encouraged to mindlessly crave and purchase.
Within Canada Water, under the guidance of the AAP, urban redevelopment plans do not change the ritual of shopping, however, the appearance of shopping leading to gentrification with the objective of economic growth.
On a broader global scale, consumer culture also has a significant effect on our natural environment. 10 % of the greenhouse gas emission is produced by the industry as it constantly aims to increase the consumer's demand of goods.
To change the current ritual of consumerism, the proposal for the new shopping space aims to reclaim the connection to time and space, approaching a concept in which time leaves a mark and embraces the unexpected, irregular quality that defines nature. Through this opening of the shopping experience to time and space, the project hopes to shake the consumer out of the cult of purchase, and thus re-engage with the world in a non-financial form.





