Redefining the Value of Future Convention Centre

Jihyun Choi (Year: 2)

The convention center is no longer a crowded space with many people. Various events are increasingly being replaced by virtual events, especially when it comes to the covid-19. I would like to redefine the role of the convention center and reconsider the spatial character of the each program of the convention centre for the future society. In the process, the convention center is combined with the skyscraper and has special relationships with the government and multinational corporations. This project re-examined the economic, political and cultural values of the convention center from a more forward-looking perspective. Convention Centre where can bring the needs from SME(Small and medium-sized enterprises). Provide a flatform which can formulate the ideas of Venture Businesses to expand there boundary. Digital based convention centre which is including the infrastructures of digital promotion Small-scale sample exhibition hall, and venue for the local business conference is included. Digital based exhibition studio is the main program of the convention centre. Collaborate with the multinational cooperation like the Google, Youtube, Universal Music and Facebook.
Because my project is started with the relationship in between SME and MNC, the number of daily based demand toward King's Cross area is demonstrating the needs of tall tower with convention centre.

Because my project is started with the relationship in between SME and MNC, the number of daily based demand toward King's Cross area is demonstrating the needs of tall tower with convention centre.

The infrastructure for the convention centre like hotels, MNCs, and public facilities in this area is already well settle down due to domestic and international demands.

The infrastructure for the convention centre like hotels, MNCs, and public facilities in this area is already well settle down due to domestic and international demands.

When it comes to the context scale analysis, the relationship with the local buildings and consideration of existing movement of people should be cooperated with the geometry of the tower.

When it comes to the context scale analysis, the relationship with the local buildings and consideration of existing movement of people should be cooperated with the geometry of the tower.

Due to the sun path and wind flow, I decided to twist the overall shape of the tower to make it face South toward the river Thames.

Due to the sun path and wind flow, I decided to twist the overall shape of the tower to make it face South toward the river Thames.

Program distribution with considering location of the cores. The local monument which is St.Pancras Clock tower should be shown from the street view.

Program distribution with considering location of the cores. The local monument which is St.Pancras Clock tower should be shown from the street view.

Financial hierarchy is demonstrating how the fund for supporting SME is actually works. From this stage, the role of the camden council is emerged as a government body.

Financial hierarchy is demonstrating how the fund for supporting SME is actually works. From this stage, the role of the camden council is emerged as a government body.

The ground condition and typical floor plan with the axonometric drawing shows how the enclosure of the tower is changed according to the each program.

The ground condition and typical floor plan with the axonometric drawing shows how the enclosure of the tower is changed according to the each program.

Movement and Structure

Movement and Structure

Rendering image of auditorium in convention centre.

Rendering image of auditorium in convention centre.

The day time and night time view of the Southern facade. It shows how the structure is changing according to the strategy of the programmes embedded.

The day time and night time view of the Southern facade. It shows how the structure is changing according to the strategy of the programmes embedded.