This tower is home to a full-service startup accelerator. It provides ambitious technology entrepreneurs with the mentorship, funding and office space necessary to develop ideas into profitable companies. These three pillars of support are consolidated into one urban hub with the goal of lowering the barrier to entry for entrepreneurship in London and creating a competitive environment that increases the success rate of new companies. The tower sits directly at the heart of London’s tech city, the startup epicentre of the UK and an important hub for tech entrepreneurship in Europe. The site is situated at the intersection of Old St and City Rd. Dubbed Silicon Roundabout, the site was home to the first tech startups in the area over a decade ago and continues to thrive as the epicentre for startup incubation and entrepreneurship in the UK. Like a small community in the sky, this accelerator should provide an environment that enriches London’s startup scene and increases the percentage of successfully founded companies entering the marketplace. Ideally an engine for economic growth.